It then uses this profile to serve you up personalized search results and targeted ads. ![]() Google combines your search history with other personal identifiers like your age, gender, location, IP address, and device information to build a personal profile of you. That’s why so many switch to anonymous search engines like DDG. Basically, Incognito or private mode doesn’t really work to hide your browsing history – your ISP, Google, websites, and the rest can still see what you’ve been up to. Here are some more myths about Incognito mode. Other search engines like Google remember all your searches from time immemorial, even those you made in Incognito mode. Unlike other search engines, which collect your information when you use them, an anonymous search engine doesn’t track you or your searches, or tie them to you in any way. Search Safely with DuckDuckGo What’s an Anonymous Search Engine?īy now, Google knows things about you before you do… If that makes you squirm, it might be time to switch to an anonymous search engine. Connect to a reliable VPN, like CyberGhost. ![]()
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